MARKETING MANAGER - EE position
Market related cost to company salary package

The Marketing Manager is a new role within a stable and well run non-profit organisation. They are looking for a qualified and experienced Marketing Manager who has the skills and experience to assist the Fundraising Manager with marketing, branding and events promotions. The ideal candidate will be a well-rounded marketing manager with the required skills to promote and market the organisation brand to the public. This role will report directly to the CEO. Please note: This is an Employment Equity position.

QUALIFICATIONS REQUIRED:
• A relevant degree – Marketing Degree / or Business Commercial with Marketing specialisation is essential
• Must have successfully operated in a quality business for at least 4-6 years in a relevant marketing management role
• Experienced and skilled in latest marketing trends and platforms. Social media, Digital marketing etc.
• Good understanding and skill in Branding and Brand Management

PRIMARY OBJECTIVE/GENERAL OVERVIEW:
As Marketing Manager your key role will be to elevate brand presence in Cape Town. Develop high impact and effective, campaigns and promotions that grow brand awareness.

• Lead and develop a Marketing Strategy and team to achieve defined business objectives
• Responsible for forecasting, development, execution, and performance of all initiatives
• Manage, implement and evaluate promotions to achieve maximum returns
• Manage, develop strategy, direct and coordinate Marketing Team.
• Formulation of merchandising strategies (space, location, branding, fixtures, visual merchandising)
• Development of marketing calendars
• Manage the marketing budget
• Management of corporate and public events
• Interact with the creative process to help drive and meet deadlines
• Produce detailed timing schedules and critical paths
• Sourcing of new suppliers and negotiation of discounts with regards to branded items
• Keeping up with technology and suggesting alternative solutions
• Ability to work in collaboration with other departments
• Understanding of competitor and market dynamics
• Segmentation, evaluation of existing NPO environment

TO BE SUCCESSFUL IN THIS EXCITING ROLE, YOU MUST HAVE:
• Strong written and verbal communication skills
• Ability to manage multiple marketing activities in a fast-paced environment
• Be confident in developing relationships with internal stakeholders of the business as well as external stakeholders.
• Have a positive and proactive attitude
• Good knowledge of local NPO market
• Good project management skills
• Excellent presentation skills
• Leadership and Team Management skills
• Budget management experience
• Decision making oriented and able to quickly react to changing environment
• A good understanding of print , digital, radio & TV media and marketing platforms
• A thorough understanding of the creative process involved
• Ability to make commercial decisions
• Creative skills

CORE BEHAVIORAL COMPETENCIES:
• Understands and uses marketing principles
• Incorporates diversity in all marketing
• Uses basic graphic design terminology, layout and design standards
• Manages budgets within specified company guidelines and procedures
• Prepares and formats reports
• Tracks and measures the effectiveness of marketing campaigns
• Teaches, trains and coaches staff
• Knows our target market and what motivates them to support our organization
• Planning and organizing
• Adaptability and flexibility
• Optimism and resilience
• An incredibly strong people orientation, easily building bridges from business objectives to people

KEY COMMUNICATIONS:
• Employees
• Senior Line and Professional Leaders
• External Providers
• Customers/Donors
• Developing a supportive collaborative team environment
• Ensuring identified needs are addressed via a marketing initiative