Managing all marketing for the company and activities within the marketing department. Co-ordinating marketing campaigns by developing sales and marketing strategies that meet and exceed customer requirements through effective marketing, promotional activity and service delivery. Takes steps to measure, enhance, and enrich the position, image and maximisation of the profits for the company through various goals and objectives.

KEY RESPONSIBILITIES & ACCOUNTABILITIES

MARKETING PLANS

• Prepare and implement the marketing strategy for the Company.
• Develop and oversee execution of marketing plans to promote the brand; jewellery and watch products
• Prepare store-specific marketing plans
• Co-ordinating marketing campaigns with sales activities and merchandise plans
• Prepare marketing budgets, track and monitor spend
• Creation and publication of all marketing material in line with marketing plans
• Planning and implementing promotional campaigns
• Manage and improve lead generation campaigns, measuring results
• Utilise customer databases for effective marketing communications
• Recruit new customers to the company through multichannel communication and strategies
• Identify marketing opportunities to effectively promote the company and products
• Manage and administer customer loyalty programs – the company and 3rd party
• Overall responsibility for brand management and corporate identity
• Develop and execute online and print marketing campaigns
• Manage social media programs, update website and enhance user experience
• Monitor store customers service levels via mystery shopping and surveys
• Track ROI of marketing campaigns by measuring sales and using other metrics, such as digital tools for relevant platforms
• Working closely with design agencies and launch new products
• Promote excellent customer service through direct interaction and via store objectives
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing and company objectives
• Analysing potential strategic partner relationships for company marketing
• Identify research opportunities and conduct market research either internally or with research agency to address business needs
• Perform regular competitor marketing strategy and spend reviews

ADVERTISING

• Planning and placement of media spend
• Development and production of creative materials for advertising
• Ensure consistent and high-quality brand image across all mediums
• Negotiate co-op advertising with suppliers
• Manage advertising agency and similar service providers

PROMOTIONS

• Plan and execute in store promotions and national campaigns
• Plan and execute customer events, PR and goodwill projects
• Prepare press releases

MARKETING MATERIALS, DISPLAY AND PACKAGING

• Design and distribution of all company packaging and stationery requirements
• Sourcing and ordering of necessary packaging and stationery through liaison with various local and international suppliers and import agencies
• Co-ordinate the design, production and distribution of catalogues and brochures
• Co-ordinate the design, production and distribution of in store sales aids, visuals and display props
• Ensure store visual display standards are met by regularly visiting stores

KNOWLEDGE, EXPERIENCE, SKILLS AND ATTRIBUTES

KNOWLEDGE AND EXPERIENCE

• Relevant qualification
• Strong analytical and project management skills

• Confident and dynamic personality
• Knowledge in the Retail Industry
• People management (KPI setting and performance management)
• Knowledge of advertising platforms
• Catalogue and brochure production
• Customer style trends
• Brand strategy and CRM principles
• Computer Literacy –
o Microsoft Office (all programs)
o Adobe (design programs)

SKILLS AND COMPETENCIES

• Planning and proactive thinking
• Integrity
• Strong attention to detail
• Excellent Customer Service Delivery
• Strong Creative Outlook
• Highly Organised and good administration capabilities
• Strong negotiation skills
• Resourceful with strong networking ability
• Ability to communicate at multiple levels within the Company
• Conceptual ad design skills
• Sales and presentation skills
• Numeracy, information analysis and analytical skills

ATTRIBUTES

• Work well under pressure and without supervision
• Strategic Agility
• Deadline-driven
• Target and profit motivated
• Passion for product and business
• Attitude of business ownership and accountability
• Customer focused and good people skills
• Able to problem solve with limited resources
• Use of initiative, information seeking and attitude of continual learning
• Team player, able to interact with head office and stores