Development and management of marketing strategies to ensure the achievement of the Company’s revenue, retention, list growth and marketing spend targets. Managing a team of Planners and working closely with Risk and Operations to support key objectives and the reporting around performance of Campaigns.

Qualifications & Accreditations
• Business Science/Commerce degree with Financial Accounting and Stats
• Or a relevant tertiary qualification in Accounting, Stats and Marketing

Experience & Skills
• Minimum of 5 years’ executive or general management experience
• Minimum of 2 years' people management experience
• Previous experience in either a Marketing or Merchandising planning function would be a distinct advantage
• Proficient on MS Office products
• SQL experience will be advantageous

Key Performance Areas
Develop marketing strategies
• Translate business strategy into clear objectives for the marketing area, aimed at improving profitability, growing the customer base and offering excellent customer service
• Develop, implement and track customer acquisition strategies with the aim of managing the cost per name of acquired customers
• Develop strategies to increase loan utilization/product penetration through effective use of cross and upselling techniques to targeted groups of customers
• Develop, implement and manage a test calendar to shape future strategies

Achieve net sales value
• Develop a Business Plan that meets the strategic and financial objectives set within the prescribed deadline
• Ensure that the Business Plan is aligned with credit strategy, and risks and opportunities are identified timeously
• Achieve net revenue and contribution targets for the Group
• Ensure operational management process is sound and all departments are kept well informed on targets. Planned strategy changes in marketing is communicated to Ops timeously

Systems and processes
• Reassess current systems and processes and propose enhancements for optimisation in the area
• Use marketing calendar effectively to plan and prioritise work for self and team
• Benchmark against competitors locally and internationally to ensure best practice
• Drive innovation to enhance productivity, effectiveness and efficiency
• Develop order source information to accurately reflect the order source across each marketing campaign

Achieve marketing spend budget
• Strategically manage the adspend budget with a view to reducing spend/increasing profitability
• Achieve an efficiency percentage and target budget spend

Manage feedback process to the business
• Effectively develop and implement test strategies through the use of champion challenger approaches
• Analyse the performance of marketing campaigns and make recommendations
• Develop an operational plan to improve forecasting and empower Analysts with trend information
• Manage quarterly review process

Effective management of marketing planners
• Ensure team members have clear and tangible goals which are assessed bi-annually through the KPA performance management process
• Mentoring of staff, identifying training needs and developing career growth plans
• Providing effective leadership to team members in order to reduce turnover in the Analyst area and achieve optimal efficiency of the

Department
• Ensure Planners work effectively with individuals across the business to gain knowledge on strategies, business processes to improve overall profitability and customer service
Conceptualize, manage and deliver on the e-commerce strategy and execution
• Work with the head of E-commerce to developing e-commerce objectives aligned with the corporate drive for customer retention, cost reduction, rapid growth and sales
• Ensure and increase brand awareness to both internal and external stakeholders
• Developing strategies and generating new opportunities to maximize the business’ potential
• Continuously research, understand and be aware of customer intentions, market trends and competitor developments
• Analysing and give feedback to the business relating to all online activities and performance – for existing customers
Customer lifecycle
• Develop and manage the customer lifecycle to optimise retention of our active customer base
• Ensure marketing activities and communication is appropriately aligned to customer’s stage within the lifecycle for maximum effect
• Work with customer analytics to develop a customer segmentation that will assist in driving customer loyalty and improving the efficiency of communications – driving profitability in our Core segment