My Store Marketing Verfied

Salary Negotiable Not Specified more than 14 days ago 07-06-2017 7:59:18 PM
05-07-2017 7:59:18 PM

Implement marketing and community/public relations plans that profitably build sales, guest counts and market share for targeted restaurants in a patch/market. Consults and coach Restaurant Management on proper execution of in-store My Store Marketing basics and hostessing programs, marketing, community and Public Relations programs. Key customers include external customers, Restaurant Management,

Responsibilities

Sales building

  • Develop,  execute  and  evaluate  sales  building  plans  for  their  assigned  restaurants  to  include promotions, QSC & V, Visibility / Access, Crew Communications/Incentives and community relations.
  • Assist OC/OM with the knowledge and analysis of the trading area of the patch/market.
  • Assist  OC/OM  and  Restaurant  Management  Team  with  the  development  and  execution  of patch/market and restaurants MSM plans.
  • Assist  OC/OM  in  building  a  cohesive  community  relationship  with  the  government  agencies, institutions, merchants, etc in trading area within the patch/market.
  • Develop and manage the relationship between organisation and their nearby Community to build sales opportunities for schools, institutions etc.
  • Develop a comprehensive marketing plan for all Restaurants.
  • Responsible for working with Operations Manager toe develop local marketing tactics MSM.
  • Working with Marketing to ensure that execution is aligned to overall strategies.

 

Training

  • Advise Consultants and the Restaurant Managers on the development of  MSM plans including promotion execution,  and sales opportunities through nearby community relations
  • Develop and coach Restaurant Managers within their assigned area of responsibility.

 

Execution

  • Monitor the proper execution and impact of all basic My Store Marketing, marketing, and Community and Public Relations activities for their assigned restaurants and provide appropriate feedback as necessary.
  • Follow up on the execution of the Marketing plan.
  • Ensure proper use of trademarks, logos and producer’s licenses and make sure all advertising material has legal and creative approval.
  • Assist in the Development, approve and follow-up on marketing plans for competitive openings, Grand openings, Play Place openings, High Impact Re-imaged stores.
  • Source local merchandising suppliers and find bulk order efficiencies

 

 

Requirements:

  • Bachelor’s degree in marketing and related tertiary qualification. Minimum of 5 years of experience in a marketing function.
  • Ability to cope with pressure and adaptability.
  • Results-orientated.
  • Exhibits the leadership skills to be a team player as well as a team builder.
  • Proficiency in Microsoft Office applications (Word, Excel and PowerPoint).
  • Driver’s License.
  • Excellent communication skills.
  • Ability to build and maintain relationships.
  • Strong customer orientation.
  • Organization and planning skills.

Ref: JHB000097/LM