New Media Marketing Specialist - Fourways Verfied

Salary Negotiable Fourways, Gauteng Fourways, Gauteng more than 14 days ago 09-02-2016 8:40:52 AM
23-02-2016 11:43:25 AM
Our client requires the services of a suitably qualified, well-motivated and results driven candidate to take up the role of a New Media Marketing Specialist.

Key Performance Areas
· Responsible for the group strategy on new media, with the ultimate aim of growing revenue via the various digital channels

· Serve as lead strategist on new media, responsible for articulating new media plans working within the Company corporate policy/guidelines and framework.

· Identify trends and insights and optimize spend and performance based on the insights

· Responsible for developing and managing digital marketing campaigns, including web, mobile, remarketing and social media campaigns

· Responsible for interpreting business intelligence for strategic content use

· Responsible for the overall content direction of the group in the new media sphere, which includes the hotels, gaming, entertainment, food and beverage and any other area of our business with a strong focus on shared content vs unit content and the management thereof.

· Review new technologies and keep the company at the forefront of developments in new media marketing

· Responsible for curating video content which is going to be a strong focus area for the group on the new media channels.

· Responsible for social media advertising purchasing and working closely with the digital buying agency

· Works with cross functional teams as well as marketing (with a clear understanding that the role is a service role to all departments), business units to develop content, as well as ensure storytelling and content generation is in line with overall company focus and communications goals.

· Establishes and oversees content development, whether the content is written, for the blog postings--or developing podcasts, videocasts, videos, video blogs, events and relevant links with web and CRM ezines as well as all communication streams to the consumer.

· New Media skills are a necessity with strong social media skill and video editing skills and strong IT skills.

· Works diligently with cross functional teams to identify and develop story focus, and is a facilitator working with trained journalists, production firms (to develop videos/podcasts. Must understanding basic communications skills-PR/messaging/story telling

· Responsible for orchestrating the overall SEO Strategy & Implementation utilizing a combination of industry best practices and search engine-friendly recommendations without compromising the brand, user experience or esthetics of the web sites

· Must possess and maintain an intimate working knowledge of the search engines to understand their latest guidelines and standards for optimization in order to work more efficiently with digital

· To understand the competitive landscape and to track our performance relative to our competition.

· Must maintain a comprehensive understanding of our other players in the industry and guide that knowledge of how and why we are being out ranked on key terms towards a strategy and action plan of changes to improve our rankings and gain search market share from our competitors.

· The candidate will develop and execute recommendations based on priority and required implementation effort to ensure high-impact, low-effort changes are performed first.

· Act as the leader and catalyst in integrating online and social media

· Develop a set of best practices and devise recommended rules of engagement of digital and new media and education opportunities to share best practices and knowledge.

· Lead efforts to devise system of measurements and key metrics to understand the effectiveness in terms of digital/new media penetration

· Responsible for the production and interpretation of typical reports and adhoc reports to management

· Industry and networking knowledge.

Candidate Requirements

· Deep experience in digital, social and new media thought leadership

· Strong understanding of social/digital media in relation to the broader media mix; understanding of the interplay between online/social media and traditional media

· Strong understanding of current online marketing concepts, strategy and best practice

· Needs to have a strong passion and love for technology and futurism

· Strong project and campaign management skills

· Must have excellent verbal, written and visual communications, presentation and polished interpersonal and influencing skills

· Knowledge of agency and consultant resources in new media that add highest value to large corporations

· Understanding of industry best practices, especially as they relate to new media at large corporations

· Proven ability to be a change agent in a large, complex organization

· Deep knowledge of new media tools, including Technorati, social bookmarking, email marketing, remarketing via social media and web seo, tagging, dynamics of XML and blog publishing and web design and creation and web and digital integration. With strong technical knowledge and experience

· Ability to counsel senior executives and marketing leaders on effective use of new media

· Proven ability to work with PR and or marketing agencies

· Strong understanding of Web design, applications, navigation, Web

· Strong knowledge of user-generated content, Web video and viral marketing on the Web

· Experience working with corporations or corporate clients who deploy new media

· Proven ability to act as a leader and mentor of other people

· Experience with SEO of multimedia content including video, images, html, etc.- Proven abilities to motivate teammates and effectively present complex information to Management and Internal Departments
· Excellent project management skills: strong organization and attention to detail. Able to meet deadlines, and track project status

· Must be detail oriented with excellent analytical and problem solving skills- Familiarity with developing, maintaining and optimizing large dynamically generated sites with content management publishing systems

· Negotiation and influencing skills.

· Multi-tasking and objectivity

· A passion for SEO and natural curiosity to stay abreast of new search trends and opportunities.

Strictly South African candidates. No chancers!!!

If you have not received a response within 48 hours of submitting your resume, please consider your application as being unsuccessful.