Online Marketing Analyst - Johannesburg
R
324000
per annum
Johannesburg,
Gauteng
more than 14 days ago
A large ecommerce company are looking for an Online Marketing Analyst to join their team in Johannesburg. They are looking for an Online Marketing Analyst who will drive channel execution on their largest and most quantitative online marketing channels. This is the perfect job for somebody either looking to take their next step in online marketing at greater scale, responsibility and financial impact, or for a strong analyst wanting to move into marketing.
Your key job responsibilities as the Online Marketing Analyst in Johannesburg will include:
- Ownership of day-to-day analytics and management of CPC marketing channels including Paid Search, Product Ads and Shopping Campaign
- Quantitatively analyze current campaign setup and performance to identify and implement growth opportunities
- Identify traffic and conversion trends by channel, product line, and campaigns
- Implement a campaign testing approach to take advantage of new search features and strategies
- Partner with Marketing Managers to set the overall channel strategy and develop an implementation roadmap that meets short-term revenue goals and longer-term growth ambitions
- Leverage third-party marketing platforms and partnerships including Google, Bing and Yahoo to improve campaign set up and decision making
- Work with colleagues from merchandising, marketing and creative teams to effectively promote key product stories and promotions
- Accountable for hitting performance goals, optimizing campaigns and managing channel budgets
- Maintain daily and weekly reports, understand the key drivers of performance, and proactively adjust bids and campaign settings to hit goals
Requirements for this Online Marketing Analyst job in Johannesburg:
- Bachelor's degree or equivalent experience
- 2+ years of analytics or quantitative marketing experience in a B2C online business
- Demonstrated ability to take accountability for business programs and hit associated KPIs
- Very strong analytical skills
- Excel super user and knowledge of SQL a plus
- Knowledge of web analytics a plus
Your key job responsibilities as the Online Marketing Analyst in Johannesburg will include:
- Ownership of day-to-day analytics and management of CPC marketing channels including Paid Search, Product Ads and Shopping Campaign
- Quantitatively analyze current campaign setup and performance to identify and implement growth opportunities
- Identify traffic and conversion trends by channel, product line, and campaigns
- Implement a campaign testing approach to take advantage of new search features and strategies
- Partner with Marketing Managers to set the overall channel strategy and develop an implementation roadmap that meets short-term revenue goals and longer-term growth ambitions
- Leverage third-party marketing platforms and partnerships including Google, Bing and Yahoo to improve campaign set up and decision making
- Work with colleagues from merchandising, marketing and creative teams to effectively promote key product stories and promotions
- Accountable for hitting performance goals, optimizing campaigns and managing channel budgets
- Maintain daily and weekly reports, understand the key drivers of performance, and proactively adjust bids and campaign settings to hit goals
Requirements for this Online Marketing Analyst job in Johannesburg:
- Bachelor's degree or equivalent experience
- 2+ years of analytics or quantitative marketing experience in a B2C online business
- Demonstrated ability to take accountability for business programs and hit associated KPIs
- Very strong analytical skills
- Excel super user and knowledge of SQL a plus
- Knowledge of web analytics a plus