OTC product manager
Salary Negotiable
Not Specified
more than 14 days ago
21-04-2015 1:21:04 PM
19-05-2015 1:21:04 PM
My Client is a global pharmaceutical company who seeks to employ a OTC product manager.
Minimum requirements:
IMM diploma or related tertiary qualification
3 – 5 years marketing/product management experience in the Pharmaceutical industry
Experience in the marketing and promotion of OTC pharmaceutical products in a competitive pharmaceutical environment.
Role:
• Growing and reinforcing customer loyalty
• Appropriate targeting and segmentation
• Develop and implement innovative brand and market strategies
• Flawless implementation of through-the-line promotional campaigns
• Co-ordination with advertising and media agencies
• Ensure short, medium and long term sales and profit projections for promoted brand(s) with appropriate resource allocation
• Demand forecasting
• Management of advertising budget
• Evaluation and monitoring of campaigns and brand market performance
• Working with internal and external customers i.e. Commercial Team, Pharmacies and Dispensing Doctors.