PAY PER CLICK (PPC) SPECIALIST
R 30 000 NEGOTIABLE | CAPE TOWN

On line Casino environement with International Customer Base has an exciting opportunity in their Cape Town office available!!!!!
General Purpose:
• Candidate will be responsible for the development, management and optimization of Pay Per Click campaigns in the UK market.

Key Responsibilities:
? Responsible for setting up, testing, developing & improving PPC campaigns.
? Collaborate with SEO, regional brand marketing teams and commercial managers to deliver consistent brand message and positive ROI.
? Work closely with in-house copywriters, designers and marketers to optimize CTRs, landing pages, quality score and conversion.
? Ensure that the technical infrastructure is in place to provide optimal tracking and reporting.
? Optimize and configure accounts, conduct regular analysis, and define scalable processes.
? Collaborate with Google Account Managers to continually optimize account performance and identify opportunities for growth.
? Use tools to identify keyword and campaign opportunities.
? Create and present regular performance reports for key internal stakeholders throughout the company.

Education & Experience
? Master, bachelor degree or advanced studies in digital marketing or BCom Degree.
? 2+ years’ experience working in a similar role, ideally within the gaming industry.
? Google AdWords Certification preferred.
? Intermediate to Advanced experience using Google Analytics (GA certified preferred).
? Experience with AdWords Editor and keyword research/analysis/expansion/optimization tools.
? Experience with paid media and display. DoubleClick experience is a bonus.

Competencies
? Self-motivated with an analytical approach to problem-solving.
? Excellent communications skills.
? Fluent in English and good knowledge of the UK Market.