PPC Account Manager (Cape Town) - Cape Town Verfied

Salary Negotiable Cape Town, Western Cape Cape Town, Western Cape more than 14 days ago 14-11-2017 10:57:56 AM
09-01-2018 10:57:56 AM
Our Client has an exciting position open for a PPC Account Manager who'd be responsible for the day to day delivery of Search, Social and Display campaigns
– primary concern is to manage, report and optimise a campaign in order to deliver against the volume and efficiency targets.

Minimum Requirements:

• Have the ability to set up a Search, Social and Display campaign from scratch - from keyword and ad copy creation to trafficking and uploading
• Be aware of your clients’ business targets and goals.
• Plan campaigns to deliver against targets and client marketing objectives
• Take on responsibility for the planning and forecasting of schedules
• Keep clients up to date on day to day changes in campaign performance and issues
• Incorporate testing into Search and Display campaigns - for example ad copy testing, Landing page testing, day-part targeting, keyword expansion etc…
• Take responsibility for the production of results and competitive analysis - Reporting campaign performance on a weekly and monthly basis, (with fair support from Search and Display Account Executives)
• Deliver a coherent commentary on results each week – including a summary of performance, key influences, campaign optimisation, market forces and competitive positioning
• Attend status meetings, results meetings and produce contact reports to ensure all meeting outcomes are reported and delivered against
• Have knowledge and experience of using campaign management tools - for example, Doubleclick, Analytics packages such as Google Analytics and Omniture, as well as market research and Display tools including Google Insights for Search and Display and Auction Insights for Social.
• Support Senior Account Managers in delivering effective client service
• Liaise with relevant departments to deliver effective Account Management
• Demonstrate a good competency of using Microsoft Excel, Word and PowerPoint.
• Be administratively competent
• Become certified across Google and DoubleClick Suite.

Financial Responsibilities
• Deal with invoice queries quickly, alerting a senior team member to problems if necessary
• Be responsible for requesting and chasing PO’s.
• Ensure that all budgets are entered into Google and insertion orders are sent to Yahoo! and MSN.
• Ensure agreed budgets are not exceeded

People Management
• Liaise with line manager and aid in training and development of the Search, Social and Display Executives
• Ensure that Search, Social and Display Executives take control and ownership of their roles within the account management process and that they understand the importance of their part.
• Ensure task sheets/apps and holiday/sickness forms/apps are kept up to date.
• Take your career management seriously, preparing for performance reviews and attending training planned for you, including workshops and department sessions

Development
• Continue on the job training and workshops and internal/external training sessions
• Develop knowledge and understanding of other TMI departments/services
• Identify new initiatives and opportunities on client accounts - for example, by testing landing pages, utilising the Google Display Network.
• Improve knowledge of client business to ensure greater appreciation of Search, Social and Display delivery in the overall mix
• Keep abreast of any developments in the Search and Display market
• Gain and develop experience in other media, such as SEO and Display.

Suitable candidates can send their cv to ****@*****.*** or alternatively can reply to this ad with their cv.