SKILLS:
• CURRENT GOOGLE CERTIFICATIONS. At the very least you need Adwords Fundamentals. If you don't have these don't apply.
• Good understanding of basic elements of Content Driven Search, Paid Search, Google Display Network, Google Analytics and tracking code implementation and testing.
•Comfortable with all appropriate areas of technology and competent on specific software including: Google Adwords, Google Analytics, Google Webmaster Tools, Bing, Excel and appropriate SEO and social media tools.
•Comfortable with data analysis and particularly strong on Excel.
•Confidence to manage agency relationships with client services and drive increased performance.

THE ROLE:
•Manage paid campaigns through Google across mobile, tablet and desktop.
•Drive clients performance to increase ROI from Paid Search spend.
•Build, optimise and report on paid campaigns using Google Adwords and Google Analytics on a daily basis.
•Test and refine ad copy and creative content of landing pages for paid activity.
•Use Adwords to inform SEO strategy and content creation.
•Work with written and visual (design and video) content creators to create enticing content.
•Work with web developers to ensure tracking codes and events are correctly filtered into Analytics.
Added advantage:
•Knowledge and experience with programmatic buying platforms.
Financial/ insurance industry SEM experience