PPC Specialist/ Paid Search Manager - Sandton Verfied

Salary Negotiable Sandton, Gauteng Sandton, Gauteng more than 14 days ago 03-07-2015 1:52:57 PM
31-07-2015 1:52:57 PM
The responsibilities of the PPC Specialist include, but are not limited to:

• Managing a portfolio of accounts
• Managing the paid search budget and ensuring ROI
• Create keywords, ad groups, account structure, and budget recommendations designed to tap the account potential and add advertiser value.
• Efficient and effective Keyword strategies, research, trafficking and costing
• Management of PPC & Display campaigns (search, display, YouTube & mobile)
• Suggestions for landing pages at Keyword level (Deep linking)
• Write and test Adcopy
• Prepare and present weekly and monthly reports, budgets, forecasts and quarterly reviews
• Effective testing strategies, implementation and ongoing optimisation
• Analysis of campaign progress, performance, user journey, conversion paths and recommendations for the necessary steps forward
• Overseeing and monitoring the traffic and performance of our websites and online platforms including lead generation and conversion optimisation
• Working alongside our offline marketing team to devise and implement effective strategies for PPC
• Management of multiple programmatic digital media accounts.
• Contribute to the development and operations of the Programmatic Media Buying team.