PPC Specialist - Johannesburg Verfied

R 300000–360000 per annum Johannesburg, Gauteng Johannesburg, Gauteng more than 14 days ago 20-09-2016 8:50:22 AM
18-10-2016 8:50:22 AM
Online marketing is growing, are you the one to push the trend further? A specialist online marketing agency is expanding, and they are looking for a PPC Specialist. The digital agency is a market leader with a dynamic environment. They have a motivated and driven culture with the passion to deliver the best analytics for their clients.
The PPC Specialist will have the ability to oversee effective PPC campaigns, increase leads and sales through various means, measure and evaluate campaigns, track for maximum ROI. The successful candidate would have had a lot of exposure with Facebook algorithms and other Social Media platforms.

The PPC Specialist responsibilities would include:
- Implementing and monitoring online advertising strategies for customers
- The use of PPC tools to optimise results from pay-per-click campaigns
- Optimizing key components once the campaign has launched (keywords, placement, adverts, landing page)
- Multivariate testing - running test ads to assess click-through rates
- Competitor analysis
- Client report creation and communication
- Liaising with SEO team
- Setup, manage and evaluate paid search marketing campaigns (Pay Per Click, Display Advertising and Retargeting)
- Keyword research, audience targeting and optimize quality score
- Analysis of click through rates, impressions, cost per click and conversions
- Evaluate the effectiveness of paid search campaigns on a daily basis to fine-tune efforts
- Identify search trends, best practices and new techniques in the field of paid advertising
- Track, implement and report on campaign conversion funnels
- Manage the campaign budget to meet objectives

Skill Profile:
- 3+ years in PPC experience
- Must have experience dealing with Facebook Algorithms
- Must have strong experience in Google AdWords and Google Analytics
- A Marketing or industry-related diploma or degree would be beneficial
- Relevant Marketing qualification