The Online PPC Specialist will implement and oversee the Cartrack PPC strategy. This includes:

• Effective management of Google and other digital PPC accounts
o Ensure that accounts are optimized according to targets – leads generated vs. operational requirements.
o Ensure effective keyword research and implementation.
o Ensure that ad-copy are implemented, aligned and tested as per Cartrack’s brand and digital strategy.
• Effective management of PPC budgets
o Ensure that accounts are set-up correctly, accurate key word bidding is practiced and that the correct spend is allocated to ensure alignment with budget requirement and agreed targets.
• Reporting and analysis
o Provide adhoc, weekly and monthly reports to all internal parties.

Minimum job requirements:
• Proven work experience as an Online PPC Specialist.
• Managing online brand and product campaigns to generate leads.
• Up-to-date industry knowledge.
• Ability to identify and track relevant digital marketing metrics.
• Excellent written and verbal communication skills.
• Ability to interpret website traffic and online customer engagement metrics.
• Attention to detail and ability to multi-task under pressure.
• Must be able to work within a team structure.
• Active on social networks.

Qualification:
• Essential:
o A relevant digital marketing qualification.
o Google certified accreditation.

Experience:
• Essential:
o 5 years working experience within a digital marketing environment on multiple brands / accounts.
o 3 – 5 years working experience on Google Adwords.