A well-established Web and Software Development company is looking for a ‘PPC Specialist’ to join their team on a full time permanent basis for their offices based in Kempton Park, Johannesburg.

Excellent salary on offer subject to qualification and or experience, plus internal career advancement opportunities.

About the Opportunity:

The marketing team is seeking an experienced Pay Per Click Specialist that can assist in managing the optimisation and structure of multiple campaigns across platforms including Google, Bing, and others.
This role requires a strong understanding of Paid Search, as well as of all aspects of performance marketing, to effectively drive day-to-day tactical execution of the strategy and meet steep expectations for channel growth and optimisation.

Key Performance Areas:

• Creating Google AdWords/Other campaigns through the use of AdWords interface, editor or other.
• Creating Ad Copy, Conducting Keyword Research and Competitor Analysis
• Analysing and optimising existing Google AdWords campaigns
• Working with Bing Ads
• Creating and managing other paid media on a case by case basis
• Retargeting, Display and Search
• Delivering actionable suggestions based on PPC performance
• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score
and other important account metrics.
• Manage and maintain updates for large keyword lists.
• Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
• Find keyword opportunities, assist with campaign structuring, targeting, display network, and other facets of paid search in accordance
with our goals.
• Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing
initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and evaluate search results and search performance across the major search channels.
• Work closely with the other team members to meet business goals.

Position Requirements:

Your passion for delivering excellent outcomes will be the key to your success in this fast
paced role.

Your experience will include but not be limited to most or some of the following:

• Minimum of 2+ years of PPC experience
• Experience working with popular PPC ad platforms (AdWords, Bing).
• Google AdWords certified (required)
• Google Analytics certified (preferred but not required)
• Experience working with reasonable media spend
• The ability to set up experiments (copy, ads, landing pages) for continuous performance improvement and optimisation of the campaigns
• Skilled in using Adword/Bing Ads Editor
• Strong analytical skills
• Skilled in analysing and manipulating data in Microsoft Excel
• Experience with Bid management tools a plus but not required
• Experience with AdRoll/Criteo a plus but not required
• Programmatic experience favoured
• High level of self-motivation and drive
• Ability to work autonomously and within a team
• A proven track record of meeting deadlines and exceeding targets
• Excellent communication skills and professionalism
• Performs other duties as assigned
• Passionate about learning