KEY OUTPUTS:
• Lead the PR Communications function for USA, Canada, South America & Asia
• Develop and implement clear strategic PR strategy aligned to the companies overall Business and Marketing Strategy within geographic territory
• Be principle geographic contact for media relations including briefing the Marketing Director and senior management for media activity
• Craft and distribute all PR materials including press releases, media alerts, fact sheets and creative
• Work closely with Marketing Team
• Actively seek out new opportunities for revenue generation by identifying creative story angles and aggressively pitch media to secure coverage for markets while developing and maintaining strong working relationships with key media contacts
• Be responsible for all written communications including electronic and print communications with staff, contributions to company publications, marketing materials, websites and guest/community engagement communications
• Work with other functions including HR, IT, Legal, Sales, Product to support their communications needs
• Respond to media enquiries in a timely manner
• Grow new and maintain existing media databases
• Effectively communicate brand messages through all channels
• Publicise media coverage on company collateral and maintain content
• Manage an agreed budget for geographic territory
• Track media coverage and report PR results with recommendations for on-going improvement

QUALIFICATIONS REQUIRED:
• Educated to degree or equivalent level, possibly with an additional business qualification such as an MBA; foreign language an advantage
• Additional experience in Travel & Tourism, Conservation or Sustainability an added advantage
• International experience essential

SKILLS REQUIRED:
• At least 5 years’ experience in the industry of corporate communications preferably within the travel industry
• Demonstrable leadership competencies such as team work, creative problem solving, flexibility, results driven, interpersonal skills (written, oral, listening, influencing, coaching, strategic communication planning)
• Familiar with effective ways to reach industry trade press editors, reporters, industry professionals and other influencer relationships through media relations, press releases and presentations, press conferences and calls, contributed articles, and social media
• Experience across media relations, corporate communications, crisis management, public affairs and/or marketing communications
• A track record of developing successful working relationships with industry trade press editors, reporters, industry professionals and other influencer relationship
• Financially literate and commercially aware