PRODUCT MANAGER - Johannesburg
Salary Negotiable
Johannesburg, Gauteng
Johannesburg,
Gauteng
more than 14 days ago
24-08-2016 8:54:40 PM
21-09-2016 8:54:40 PM
Position : PRODUCT MANAGER
Business Location : Johannesburg
Reports To : Marketing Executive
Purpose of the Job : To Manage Product categories and to implement marketing initiatives in order to create an efficient and profitable Product range
Minimum Qualifications and Experience : B Com (Marketing and Finance Majors)
5 years experience in a managerial level role
MS Office – Advanced Level
Knowledge of forecasting and planning, budgeting, promotional coordination, product development, pricing, trade marketing.
Job Responsibilities :
Marketing Management:
• Develop and implement the Marketing plan
• Administer legal documentation for the sale of general and specialised assets (Air Conditioners Agents)
• Manage Product pricing parameters
Market Research:
• Manage research projects
Below the Line Promotions:
• Develop creative solutions for promotional material
• Manage brand and product promotions
Product Development and Implementation:
• Participate in the C2C (Concept To Customer) Process for the development of local products
• Participate in Planning Business Teams (PBT) in order to integrate Commercial and Manufacturing processes
• Manage the phasing out of old products and phasing in of new products (Inventory) and communicate new product phasing in to all relevant
stakeholders
• Identify innovation opportunities
Brand Development:
• Identify brand mix elements (Brand differentiation)
Product Launches and Exhibitions:
• Manage Product launches, exhibitions, briefing meetings and functions
• Communicate product Features, Advantages and Benefits (FABS) to customers
Ordering & Stock Management:
• Work with Order to Delivery (OTD) function to ensure stock availability
• Communicate promotions and specials to OTD
Reporting
Profit Plan:
• Develop and monitor the annual sales plan (Revenue, Units, Profit Margin, etc.)
Pricing:
• Develop pricing structures and price lists aligned to Margin requirements