Publicist - Johannesburg
Location: Woodmead, Gauteng
Offer: R 25 000 to R 30 000
Available: Immediately /ASAP
A branding company requires a young dynamic, energetic Publicist with strong creative writing skills
Relevant qualifications essential
A minimum of 5 years’ working experience as a Publicist
Must have an outstanding creative side and solid writing skills
Job Scope / Roles and Responsibilities
Conduct weekly status meetings (telephonically or in person), document minutes of the meetings and conversations and action them as part of the status report
Update weekly Status reports and PR hits per client on a weekly basis
Update ROI reports on a weekly basis across all designated accounts. Once updated to be sent for final approval to MD/GAC
Compile power point presentations on going for clients to review pitch suggestions, quarterly and annual strategies
Assist in ideating executing the strategic plan set out per client with action reports weekly
Ensure all queries are handled with care within same day, adequate information.
Once enquiries are confirmed a booking form is to be completed and filed as reference document. Clients to receive comprehensive briefs on all MC, appearances, social activations etc. as per templates (no emails are permitted to be unattended too with a 24hr period- this will result in disciplinary action)
Identifying, liaising and writing up of social media/ influencer programs and digital solutions across client portfolios as per templates provided. Ensure that all process are followed regarding contracts, scopes and monitoring all activity scoped out for the influencers.
Brainstorming newsworthy angels for reach of the respective clients (ideations workshops external and internal) with the ultimate goal of developing compelling fresh content which will be suitable for publishing across multimedia platforms for all CR clients
Briefing of required press releases per client (lead time 3 days)
Writing of press releases, APPROVAL of KAD/MD
Assisting with compiling media frameworks per client per quarter review
Compiling of a q &a bible documents for each campaign which will be required to be shared with client
Compiling interview briefs for all clients for every interview generated
Liaise with respective media and request for all possible questions to ensure that information is added into the brief.
Pitching and persuading media to publish your client’s news; customised angels per outlet; across traditional / digital / blogs / influencers (50% of daily tasks)
Assist in developing influencer strategies and managing the execution and on-going reporting
Ensure each client received a min ROI each month with pre-determined peaks periods which might necessitate you achieve ROI (publish branded positive hits):
Press /Print: 30%, Broadcast min of 30%, digital 40% (and or according to client’s/agency set out objectives)
Developing media lists, media pitches monthly quarterly and if necessary
Annual and Quarterly Competitive SWAT analysis and recommendations
Co-ordinate all media interviews for clients, and attend interviews with client where and if necessary and briefed by manager.
Prepare detailed briefing document for client prior to every interview per client min 48hrs prior
Assist with and attend all required customer events, press launches, sponsored events with the sole purpose of media amplification
Source and deal with all client eventing needs; budget management, creative solutions, timeous deliveries, post event reports
General admin requirements in the office for MD will be required from time to time as well as other directors
All correspondence/ plans and or suggestions have to be approved by MD/ Head of the account before client communication proceeds, unless otherwise indicated in writing.
Please take note that initial correspondence will be via email
Correspondence will be entered into with short-listed candidates
If you have not received a reply within 1 week please consider your application unsuccessful