Real Estate Marketing and Public Relations Consultant

Summary
The main role of the Real Estate Marketing and Public Relations Consultant will be to develop and implement an effective real estate marketing, client liaison and public relations plan within Instratin’s business context. She/he will utilise a wide range of media to canvass the organisation’s rental property stock to attract suitable prospective tenants and also be responsible for building and sustaining good relationships between Instratin, its clients and all stakeholders.
The successful candidate will be based at Instratin Head Office in Woodmead.
Skills
? Knowledge of the South African low cost housing market, patterns and trends,
? Knowledge of the social housing market will be an advantage.
? Experience in dealing with various government institutions at both local and national level.
? Excellent verbal, written and presentation skills.
? Excellent organisational, scheduling and planning skills.
? Ability to juggle different priorities and meet deadlines.
? Awareness of current affairs and a passion for finding out new information.
? Creativity.
? Self-confident and sociable – ability to network effectively.
? Team player.
? Attention to detail.
? Ability to handle pressure.
? Achievement orientated and results driven.

Primary Responsibilities

Real Estate Marketing:
? Planning, developing and implementing Real Estate Marketing strategy for the organisation.
? Developing and implementing an effective communications strategy with prospective tenants
? Establish future goals and provide direction for forthcoming marketing campaigns that will be understood and supported by all role players
? To assist the organisation in positioning itself in meeting the current and future needs of its client/tenants
? Commissioning real estate market research projects
? Analysis of competitive properties and overall area demographics in order to give insight into the target markets
? To use various news media to communicate effectively and cost-effectively with the organisation’s target market
Public Relations:
? Developing and implementing an effective communications strategy with the company’s clients
? Liaising with and answering enquiries from media, individuals and other organisations.
? Researching, writing and distributing press releases to targeted media.
? Analysing media coverage within the industry and tracking emerging issues and trends.
? Organising events including press conferences, exhibitions and press tours.
? Nurturing community relations through involvement in community initiatives.
? Managing the PR aspects of a potential crisis situation.
? Managing company reputation.

Qualification and Experience
? Bachelor Degree or Btech in Real Estate Marketing/Public Relations
? Minimum 5years experience in preferably within the Real Estate Industry
? Driver’s License and own car