PRIMARY FOCUS OF THE JOB :
Responsible for managing the product throughout the product lifecycle from planning to execution in support of organizational strategy and objectives


QUALIFICATIONS AND EXPERIENCE :
Bachelor’s degree or equivalent
Post graduate degree would be an advantage
Previous product management or related experience


KNOWLEDGE AND SKILLS :
Quantitative and business analysis skills
Knowledge of marketing principles and practices
Knowledge of business and management principles and practices
Project management skills
Proficient in relevant software applications
Communication skills
Presentation skills
Organizational and planning skills
Customer orientation

KEY PERFORMANCE INDICATORS (KPI) :
Product Planning and Management
Determine product specifications
Define the long term strategy of the product and create product road map
Prepare product documents including Market Requirement Documents and product use cases to drive product activity
Develop pricing strategies and product policies
Determine product packaging solutions
Negotiate with suppliers
Oversee product development
Manage and communicate with cross functional teams

PRODUCT MARKETING :
Develop product marketing plan and event campaigns to generate product awareness and demand plan product launch
Liaise with advertising and public relations to promote product
Support sales and marketing with the necessary product knowledge and technical expertise conduct product presentations
Develop sales tools and sales training material
Provide input for marketing collateral development
Supply sales with latest research and marketing information
Implement marketing plan in conjunction with all departments
Drive ongoing improvement in sales and profitability

CUSTOMER AND END-USER SUPPORT
Manage product-related support, feedback and inquiries from users
Co-ordinate market research to track customer and end-user feedback
Monitor product inventory
Use market feedback to inform product refinements and ongoing development

RESEARCH AND ANALYSIS
Research and analyze market conditions
Identify key competitor and consumer trends
Articulate market requirements and opportunities
Identify opportunities for product innovation and product enhancements
Work with research regarding product development