An international specialist boutique digital agency, which uses their expert knowledge along with the latest technology to come up with the best digital marketing strategies, have an amazing job opportunity for a Search Engine Marketing Specialist to join their trendy Johannesburg offices. The Search Engine Marketing Specialist will manage organic search engine optimization (SEO) and search engine marketing (SEM) activities for the company’s websites – including content and keyword strategy, page optimizations, link building, and related activities – in order to increase rankings on major search networks.

Your job responsibilities as the Search Engine Marketing Specialist in Johannesburg will include:
- Research and implement SEO recommendations; perform ongoing keyword discovery, expansion, and optimization; and use results to optimize copy and landing pages in order to drive visitors to the company’s organic and paid search websites/landing pages
- Develop the strategy for and implement paid search marketing/advertising on search engines, social media, and display networks in order to develop quality
- Manage paid search campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
- Execute tests, analyze results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Research and analyze competitors’ SEM strategies
- Track, report, and analyze website analytics and pay-per-click (PPC) initiatives and campaigns
- Collaborate with Web team to ensure SEO best practices are properly implemented
- Collaborate with Web and Marketing teams on content creation and manage all content programming
- Develop and implement link building strategy

Requirements for this Search Engine Marketing Specialist job in Johannesburg:
- Proven SEO experience. Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing as well as display ads on various networks and social media platforms (e.g., Facebook)
- Up-to-date with latest trends and best practices in SEO and search engine marketing, including PPC
- In-depth experience with website analytics tools
- Experience in conversion marketing and analytics, specifically with online customer acquisition
- Working knowledge of HTML, CSS, and JavaScript; proficient with graphic design tools including Creative Suite
- Bachelor’s degree recommended
- Google AdWords certification required; Facebook Blueprint certification recommended