Search Engine Marketing Specialist

Location: Highlands North, Johannesburg
Salary: Negotiable

Purpose of the Role:
To manage all search engine optimization and marketing activities.

Requirements:
Relevant Tertiary Qualification
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Working knowledge of HTML, CSS, and JavaScript development and constraints

Responsibilities:
Executing tests, collecting and analyzing data, identifying trends and insights to achieve maximum ROI in paid search campaigns
Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns
Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Manage all SEM campaigns on Google, Yahoo and Bing to maximize ROI.
Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.