Our Vision
ROAM is connecting Africans to opportunities.

Your Mission in our Vision
ROAM is a strong backbone for our business units to take the best decisions and execute on analysed market strategies. As part of this backbone, you support the strategic decision making by ensuring the right questions are answered in the right sequence. Reporting into the Group CEO, you quantify our businesses’ value creation and increase our yield through translating data into insights and action. Clearly focused on top-line growth, you champion the group’s CRM and drive sales process improvements.

Reporting into Group CEO
Key Responsibilities
Functional, on Group or Business level:
Analyze customer segments in our markets and define strategic priorities for ROAM’s local operations
Prioritize projects to increase the Group’s yield: Quantify our market potentials for our core products and ancillary products along the vertical value chains. Measure the value our businesses are generating for our users, and put into perspective with the returned value
Assess the effectiveness of the product and pricing strategies, as well as selling strategies in our markets. Define best practices for online marketplace monetization strategies in emerging markets
Provide for statistical analysis of market economics and our place in those, including macroeconomic, traffic or conversion statistics
Ensure cohesive Core Value Propositions of our businesses in each market, by asking the right questions in the right sequence
Drive good customer segmentation of the businesses and analyze revenue streams and product effectiveness
Based on business intelligence insights, analyze purchase behaviour and Identify ideal product pricing and bundling
Ensure the best application of Group CRM to enable sales process improvements and insights
Drive sales reporting enabled and automated by the group CRM
Analyze sales workflows and performances and give tactical optimization recommendations to both business and tech (e.g. CRM)
Own strategic ad-hoc projects relevant to the Group’s mission

Organizational:
Prepare and drive the group and local strategic planning processes together with the Group CEO, incl. Newmarket entry analysis
Prioritize analyses, define projects and implement together with the local business leader
Ensure regular feedback loops with all stakeholders to ensure effective action
Establish and promote knowledge sharing in the business and create a cross-pollen effect by analysing and implementing best practices

Reporting:
Deliver regular yield management progress reports
Deliver regular progress on the group’s strategic progress
Drive reporting of segmentation over time, analyzing the strategy implementation
Own ROAM business intelligence/market insight updates
Own the Group’s monthly management report

Skills and competencies
Skills and competencies 2 years of work experience in a fast-paced environment, ideally in management consulting or similar
Proven project management skills
Outstanding academic record
Strong quantitative skills and ability to make decisions and recommendations based on large amounts of data
Passion for digital products and translating digital into the real world
Basic experience with operational systems (e.g. GA, CRM, etc) a plus
Strong team player with passion for transforming African markets