PURPOSE OF THE POSITION:
Responsible for conceptualising, researching and writing advertising communication across a variety of mediums.

KEY DUTIES & RESPONSIBILITIES:

• Liaising with clients and interpreting their briefs;
• Developing creative ideas and concepts, often in partnership with the art directors and designers
• Presenting ideas to colleagues and clients;
• Familiarizing themselves with their clients' products and services, the target audience and their competitors' activities;
• Writing clear, persuasive, original copy;
• Updating digital media;
• Proofreading copy to check spelling and grammar;
• Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;
• Overseeing campaigns through the production stage to completion;
• Working on several campaigns at once, sometimes under pressure and often to tight deadlines;
• Casting actors for TV and radio work and listening to voice tapes;
• Liaising with production companies, photographers, typographers, designers and printers;
• Keeping up to date with popular culture and trends;
• Monitoring the effectiveness of advertising campaigns.

KNOWLEDGE
• A good understanding of print and repro
• Basic computer knowledge of internal computer packages
• An understanding of the advertising and creative process
• An understanding of the client’s business