An Online marketing company based in Lynnwood, Pretoria is looking for a Senior Digital Marketing Specialist to start employment in January 2018. Preference will be given to NON-BEE Candidates, however not exclusive to.
Salary: R32 000 – R45 000
Successful candidates will come from the following positions: Digital Sales people, Website Sales, Social Marketing Sales, Advertising Sales, and Online Marketing Sales.
An ideal candidate will have more than 6 years of experience within an agency environment. The candidate will need to have advanced experience in working in a high-pace environment with excellent written and verbal communication skills. They have to be analytical and project management skills is a plus.
Requirements:
- Matric
- Valid driver’s license with own transport
- Qualification in Marketing, Multimedia or Related Degree/Diploma.
- 6+ years’ experience in: Google AdWords, including: Search, Display & Video Networks, Google Analytics, Google Webmaster Tools / Search Console, Search Engine Optimisation, Digital Marketing Strategizing, Communicating with Clients, Performing Research on Various Industries, Reporting on Various Statistics
- Experience in Managing Multiple Accounts on a Month-to-Month Basis
- Experience in Different Web Platforms: HTML, PHP, Wordpress, Joomla, Other CMS Platforms
The responsibilities of a Digital Marketing Specialist will be to maintain a portfolio of clients, by performing the following on a daily basis:
- Online Marketing Research & Assessments:
- Identifying target market and audiences.
- Researching the industry, including keywords research.
- Making recommendations and suggestions to client.
- Advanced Google AdWords:
- Setting up of Google AdWords Campaigns on the:
- Search Network
- Display Network (including GSP & Remarketing)
- YouTube
- Maintaining of existing Google AdWords accounts.
- Take initiative and provide suggestions as to how to improve campaigns.
- Perform keyword & industry research.
- Follow best Google practices to ensure campaigns are up to standard.
- Advanced Search Engine Optimisation:
- Manipulate Titles, Meta Descriptions & Keywords tags on a variety of website types including:
- Load SEO content on websites.
- Perform keyword research.
- Schedule SEO content.
- Basic webmaster functions:
- Make changes to variety of website platforms & systems.
- Create additional pages for conversion tracking purposes.
- Change code to increase elements related to website speeds.
- Client Communication & Reporting:
- Communicate with clients if and when necessary.
- Analysis on campaigns & preparing reports on a monthly basis.
- Working with Google & Other Related Products:
- Search Console / Google Webmaster Tools
- Google Analytics
- PageSpeed Insights
- Google Mobile Friendly Test
- Woorank
- Web CEO
- Raven Tools
- Additional Responsibilities:
- Research for potential clients along with suggesting of budgets, keywords, etc…
- Admin functions for example updating of client sheets.