Job Title: Senior Graphic Designer

CORE PURPOSE OF THE JOB

• To produce creative graphic concepts / designs on Point of Sale Products that enables UPG to pitch as a one-stop shop in their tender process, marketing and sales presentations
• Graphic Designer must ensure that design meets image and branding of client whilst simultaneously solicits business of client.
• Graphic Designer will be required to combine innovative, creative artistic talent together with research and have a general understanding of customer needs, marketing, materials and production methods to create the most appealing graphic design that will be competitive in the marketplace.
• Designers must able to combine practical knowledge with artistic ability to turn abstract ideas into formal designs for print displays.
• By producing innovative and creative designs this will reduce the usage of agencies and attract long term business partnerships allowing for a total print solution to the client.
• Will be required to conduct presentations at executive and board level by illustrating portfolio to client to attract business opportunities.
• Must be continuously updated on the most recent trends surrounding graphic design and Point of Purchase industry in the marketplace.

DIMENSIONS OF THE JOB

• Computer aided Design
• Graphic Design
• Conceptualisation
• Creativity
• Presentations
• Layouts
• Conceptual compositions

PRINCIPLE DELIVERABLES

Duties and Responsibilities

• Have a broad understanding of graphic design process with the ability to design and produce design material for all Point of Sale products including posters, packages, shelf talkers, wobblers and FSU’s etc via computer-generated presentations.
• As graphic designer you will be required to produce electronic layouts and conceptual designs of Point of Sale displays
• Responsibilities include design, layout and electronic preparation for repro with the use of software (Adobe Illustrator CS6, Indesign CS6, Photoshop CCS6,  Microsoft Office, Creative Suite)
• Must be able to determine the needs of the client, the ultimate function for which the design is intended, and its appeal to customers. In creating the design, research must be conducted using the desired design characteristics
• Keep track of all graphic elements, making sure they are finished in time for presentations with no errors.
• Discuss the requirements for the graphic design with client and make all changes if necessary
• Preparing preliminary concepts, developing mock up samples for client, brainstorming, looking for references from the internet and books, site visits on store premises etc.
• Attend required review and client meetings/presentations.
• Must be able to add overall value to client presentations with innovative. “out of the box’ creativity and communication solutions

NATURE AND SCOPE OF THE JOB

This position is responsible for the creative innovative development and management of assigned creative projects in support of product growth and sales support initiatives which includes actual development of graphic design for Point of Sale products.

COMPETENCIES REQUIRED

MINIMUM JOB REQUIREMENTS:

Qualification

• A tertiary qualification in graphic design with a diploma or degree
• Experience for graphic designers would be any art or design work or courses
• Advertising or marketing work
• Publishing or printing work
• Typographical work
• 2 – 3 years’ experience in graphic design and Point of Purchase Industry
• Experience in Web design / Multimedia / Industry will be advantageous

Knowledge Skills and Attributes:

• Excellent design skills, including typography, layout, colour
• Knowledge of multiple operating systems, Strong graphic experience and good content layout
• Basic knowledge of the commercial printing industry a plus

Personal Traits and Skills

• As designer you need to be motivated, creative and imaginative
• Should also be accurate, able to accept criticism and able to work well under pressure
• Designers must have good hand-eye co-ordination and normal colour vision
• Must be fully skilled in computer-aided design and interpreting clients’ ideas
• The designer will also need to have good communication skills, problem-solving skills and an eye for detail
• Must know about art materials and techniques, and how to use colour and design effectively and should have knowledge of printing and production methods
• They also need to have an understanding of advertising and marketing, and how people think and react to visual images
• It is important that the designer is updated on current market trends

Computer Skill

• Proficient in PDF Filing
• Adobe Creative Suite
• Freehand
• Corel Draw Microsoft Office
• Platform Apple Mac + PC
• Must be familiar with ENCAD 850
• Must be able to actively conduct research via internet websites

Behaviours & Attributes:

• Self-starter, self-motivated team player, Well Organised.
• Work in a team environment
• Communication skills
• Reliable, ‘Can do’ attitude,
• Good relationship-building skills
• Work with multiple projects under strict deadlines
• Must be customer focused, flexible, and conscientious and take pride in work at all times.
• Candidate must be creative, imaginative, persistent, and able to communicate their ideas in writing, visually, and verbally.
• Because tastes in style and print can change quickly, designers need to be well-read, open to new ideas and influences, and quick to react to changing trends.
• Problem-solving skills and the ability to work independently and under pressure are important traits.
• Self-discipline to start projects on their own, to budget their time, and to meet deadlines and production schedules.
• Good business sense and sales ability with presentation also are important
• Great collaborative skills, rigorous analytical skills and strong creative drive a must

Writing/Communication Skills:

• Ability to communicate effectively, both orally and in writing 

CONTACT RELATIONSHIPS

• Client you will have close contact with our customers whom we have long standing relationships.
• Creative Studio
• Production
• Production Planning
• National Sales Manager
• Key Account Manager
• Sales Reps
• Estimation
• HR
• Clients and Customers

KEY PERFORMANCE INDICATORS

• Meeting deadlines
• Produce high quality, creative and innovative designs and conceptual presentations
• Effectively manage and prioritize workflow
• All design work is presented on time, in full and at quality
• Establish and maintain an effective archiving / filing system
• Proactively research and produce cutting edge concepts and point of purchase solutions to solicit new business opportunities
• Provide efficient support and service delivery to the sales team, thereby promoting customer retention