Senior Marketing Manager - Johannesburg Verfied

Salary Negotiable Johannesburg, Gauteng Johannesburg, Gauteng more than 14 days ago 02-02-2017 6:23:22 PM
02-03-2017 6:23:22 PM

JOB TITLE
Senior Marketing Manager – MTV & MTV Base

Location: Johannesburg

Department: Marketing

JOB SUMMARY

The purpose of the role is to assume responsibility for all marketing initiatives associated with MTV & MTV Base Networks.

This Senior Marketing Manager works closely with the Director of Marketing & Digital Media as well as the VP, BET & Youth Music, and the Rest Of Africa team to build the MTV & MTV Base brand and businesses across the continent. This involves developing and implementing trade, affiliate and consumer marketing strategies to build brand awareness, drive ratings, and support distribution and advertising sales revenue targets.

The successful incumbent will also work closely with Programming, Production, Digital and Sales teams, to use initiatives and assets to drive tune in and brand awareness by ensuring clients and consumers receive the best pre and post service in the industry. They will also be required to identify and install brand related partnerships that expand the footprint of MTV & MTV Base (awareness, engagement, commercial potential) and thus drive the business.


REQUIREMENTS

Reporting Into: Director of Marketing & Digital Media and have a dotted line into the VP, BET & Youth Music
Direct Reports: Brand Coordinators and Marketing Intern
Qualification: Bachelor’s degree with a postgraduate preferred in Marketing, Media, Communication and Marketing
Industry: Preference will be given to candidates with previous experience in the media space
Skills: First class track record of strategic and commercial development of market leading brands, in-depth understanding of advertising sales process including, planning and traffic, as well as extensive experience in commercial modelling
Management: Proven experience of managing teams to measurable commercial success, this person will be able to encourage and support the production of exceptional creative content
Communication: Exceptional communication skills, the ability to adapt communication styles and high impact presentation skills
Travel: Willingness to travel throughout Africa and International markets
Relationships and Team Building: Ability to develop good working relationships internally and externally
Budgets and Reporting: Strong commercial acumen and budget management skills as well as ability to consolidate information to a succinct level
Other: Experience with advertising, distribution and sponsorship sales, experience of commercial development in Africa and International markets and ability to develop, evaluate and recommend business options and deal structures
Experience: Minimum of five years relevant professional experience in Brand or Project Management within a broadcasting / media company or digital / creative agency, ideally gained with an international brand. Solid eventing and media production experience. Strong affinity with Marketing through Digital/Social Media. Proficient Microsoft office skills


Skills:

This role requires high levels of organisation, with strong planning skills and the ability to prioritise a large workload according to changing business requirements.?Candidate must be organised and have the ability to work across times zones, and prioritise marketing requirements from a variety of sources as well as be able to identify potential conflicts.

Excellent project management skills and considerable experience in managing all aspects of large, complex marketing projects.?Must be able to work under continual deadline constraints.?Must have proven experience of managing and tracking budgets. Line management experience necessary.


Personality Profile:
Actively express entrepreneurial spirit by identifying new business, translate these into business cases and pitch to the management team.?Continuously expand professional network and leverage from it (target audiences, entertainment, marketing etc.). Stay abreast of trends, ratings and developments within the media landscape.

They should have experience of 360 consumer and trade campaigns, organising exhibitions and events and working with external agencies, suppliers, partners and talent.?A thorough understanding of the niche and industry landscape across Africa.?Results-oriented type with strong analytical skills.

KEY RESPONSIBILITIES

• Bartering Deals – Ensuring we have barter deals in key markets and are used to their full potential
• Working with the Commercial, Programming and Marketing teams to successfully implementation events
• Create strong relationships with external promoters, media partners and sponsors in delivering events
• Creation and maintaining an up-to-date Marketing events calendar – working with all AM group on a regular basis
• Working on cross-functional marketing projects in conjunction with the sales and programming to make marketing revenue target
• Merchandise and Branding materials – creation and sourcing of merchandise / branding materials with in allocated budget
• Pan African Events – Responsibility for leveraging events on a local level and ensuring AM group are fully updated on all details
• Building relationships with the Pan-African teams and being first point of contact for the emerging markets group