Senior Ppc Campaign Manager - Cape Town Verfied

Salary Negotiable Cape Town, Western Cape Cape Town, Western Cape more than 14 days ago 21-03-2017 9:06:54 PM
18-04-2017 9:06:54 PM
Senior PPC Campaign Manager
Location: Plumstead, Cape Town
Salary: Negotiable
 
About the Role:
We are looking for an individual with significant experience running and optimising search PPC and display campaigns. Specialise in running search engine marketing campaigns, informative web analytics implementations/analysis and data driven conversion optimisation.
 
Requirements:
  • Graduate degree
  • Two to three+ years' experience in running medium to large scale search and display PPC campaigns
  • Account Management experience - must be good with clients
  • Up-to-date with international best practices and knowledge on search marketing industry
  • Proficient with Excel
  • Structured and customer-oriented working style
  • Strong research and reporting skills
  • Excellent English verbal and written communication skills
  • Ability to work on multiple accounts and campaigns
  • Ability to work well under pressure
  • Passionate about PPC and internet marketing in its entirety
Advantageous:
  • Facebook PPC campaign management
  • DoubleClick or any other RTB platform
  • Management experience
 
Duties:
  • Set up, manage and optimise PPC campaigns for the client portfolio, including search, display and YouTube marketing campaigns on Adwords and Facebook platforms
  • Account management, directly interact with client regarding their requirement
  • Perform keyword research and competitor analysis
  • Constantly work to meet client targets and conversion rates
  • Optimise key components once a campaign has launched
  • Offering best insight to clients to grow and optimise campaigns
  • Feedback on banner design and campaign messaging for best results
  • Provide PPC audits, analysis and recommendations in coordination with elements and structure of websites and web pages
  • Create detailed in-depth PPC campaign performance reports
  • Stay up-to-date with the latest trends and changes with SEM, algorithm updates and changes to major search engines

Recruiter: CompuJobs