Senior PPC Campaign Manager
Location: Plumstead, Cape Town
Salary: Negotiable
About the Role:We are looking for an individual with significant experience running and optimising search PPC and display campaigns. Specialise in running search engine marketing campaigns, informative web analytics implementations/analysis and data driven conversion optimisation.
Requirements:
- Graduate degree
- Two to three+ years' experience in running medium to large scale search and display PPC campaigns
- Account Management experience - must be good with clients
- Up-to-date with international best practices and knowledge on search marketing industry
- Proficient with Excel
- Structured and customer-oriented working style
- Strong research and reporting skills
- Excellent English verbal and written communication skills
- Ability to work on multiple accounts and campaigns
- Ability to work well under pressure
- Passionate about PPC and internet marketing in its entirety
Advantageous:
- Facebook PPC campaign management
- DoubleClick or any other RTB platform
- Management experience
Duties:
- Set up, manage and optimise PPC campaigns for the client portfolio, including search, display and YouTube marketing campaigns on Adwords and Facebook platforms
- Account management, directly interact with client regarding their requirement
- Perform keyword research and competitor analysis
- Constantly work to meet client targets and conversion rates
- Optimise key components once a campaign has launched
- Offering best insight to clients to grow and optimise campaigns
- Feedback on banner design and campaign messaging for best results
- Provide PPC audits, analysis and recommendations in coordination with elements and structure of websites and web pages
- Create detailed in-depth PPC campaign performance reports
- Stay up-to-date with the latest trends and changes with SEM, algorithm updates and changes to major search engines