Senior SEO Analyst - Cape Town

Senior SEO Analyst – Marketing and Communications job – Market related salary – Cape Town, South Africa

A leading international digital marketing agency based in Cape Town has a great job opportunity for a detail driven Senior SEO Analyst to join their team. Some of your main duties will include in-depth technical audits on large international websites, on-going onsite monthly maintenance, offsite and monthly reporting

Your key job responsibilities as the Senior SEO Analyst in Cape Town will include:

- Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in organic search campaigns
- Track, report, and analyse website analytics and SEO initiatives and campaigns
- Perform ongoing keyword discovery, expansion and optimisation
- Deploy an effective local and long-tail search strategy
- Research and implement search engine optimisation recommendations
- Research and analyse competitors in great detail
- Develop and implement offsite strategies
- Work with development teams to ensure SEO best practices are properly implemented
- Work with editorial and marketing teams to drive SEO in content creation and optimisation
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Management of all aspects of client campaigns including account management and attending weekly calls and meetings

Requirements for this Senior SEO Analyst job in Cape Town:

- Minimum 4 years’ agency SEO experience
- Proven SEO experience and direct management of SEO campaigns (experience with SEO in eCommerce a major advantage)
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g., Google Analytics, Omniture an advantage)
- Experience with important SEO data tools (Google Search Console, Microsoft Excel, Screaming Frog, and online WebCEO)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Up-to-date with the latest trends and best practices in SEO
- Exceptional attention to detail a must

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