The Company

The Media Image is a leading online paid search specialist agency based in Cape Town, servicing both local and UK clients. Specialising in all forms of paid and SEO search (Facebook, AdWords, Display, Bing) we have grown rapidly to be a leading SA and UK agency and are looking to expand our employee base.

The Role

Responsible for outreach efforts for our clients, and will work very closely with our SEO, Content, Social Media & Account Management teams.

Requirements

• 2 years outreach experience within an SEO team
• Have a good understanding of outreach, SEO (both external and on-site), linkbuilding, and online PR
• Be able to write to a high standard
• Have active accounts in all major Social Platforms and be well connected
• Have a good working knowledge of MS Word and Excel and basic HTML
• Have a good working knowledge of analytics packages
• Experience in the gambling industry and a solid list of contacts in this vertical will be a very strong advantage.

Key areas of responsibility:

• Successfully implementing outreach campaigns for TMI
• Effectively communicating with the Account Manager, and Content team to maximise the effectiveness of our campaigns
• Syndicating, distributing and promoting our clients content to the most appropriate/relevant parties
• Planning and executing creative Outreach strategies with the aim of increasing brand awareness referral traffic, attracting links and social activity
• Working with Outreach Executives to implement agreed campaigns
• Providing thorough and insightful reports on the effectiveness of our campaigns
• Identifying content opportunities by understanding specific audience groups
• Building a list of stellar contacts, including journalists, bloggers, publishers, critics, authors, business leaders, and celebrities

Tools & software experience

• Expert excel skills
• Bulk email mail outs
• Buzzstream or another comparable tool
• Google analytics
• Followerwonk or comparable tool
• Majestic SEO/Opensiteexplorer/Ahrefs
• Google search operators
• Link prospector

Personal skills

• Passionate about SEO & outreach
• A strong desire to succeed and to provide our clients with excellent results
• A great problem solver who presents solutions rather than problems

Please submit your C.V with a covering letter as to why you should be considered along with a description of 3 outreach campaigns with examples of links gained