SEO/PPC manager ( EKE276)

Illovo

R30 000 per month

Must be an experienced (min 5 years) and enthusiastic SEO/PPC campaign manager with a proven track-record in paid search marketing to administer and manage SEO and PPC for clients. The ideal candidate will have a solid knowledge of SEO principles, Google AdWords, GDN, Lead gen on Social media, campaign monitoring, creating reports and advising agency team on how to improve the performance of SEO and paid search campaigns. The successful candidate will work on an exciting mix of business-to-business and consumer brands.

They must be results-driven, numerate, analytic, passionate about the internet and live and breathe search.


Responsibilities include:

Keep up to date with paid search advertising trends, techniques and industry related software

Implement and manage paid search on Google, Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.

Conduct detailed competitor research

Conduct extensive keyword research, analyses and test keyword performance across multiple channels with multiple campaigns

Set-up and run paid search campaigns including writing adverts, bid management, advert placement and ongoing optimization across various channels

Utilize bid management tools and data modelling to maximize the effectiveness of PPC campaigns

Monitoring keyword bids and daily/monthly budget caps

Reporting on quality scores, impressions, click through rates and other account metrics

SEO Keyword research

Collaborate with agency team to ensure all activity is complementary, e.g. landing page split testing, tweaking and optimization to deliver best possible click through and conversion rates

Conduct A/B testing to improve; landing pages, ad copy, keywords, bids

Optimize campaigns to improve client ROI

Monitor campaign results, analyses key metrics, optimize click-through and conversion rates and create and review daily, weekly, monthly reports for clients

Build relationships with external representatives from Google, Facebook, etc.

Provide recommendations on strategy execution, keyword opportunities, and campaign structuring and other facets of paid search in accordance with client goals

Participate in client pitches and monthly status meetings