An award-winning digital agency requires the services of a skilled SEO/ PPC Manager for their offices in Johannesburg North.
Requirements:
• Relevant tertiary qualification (Digital Marketing) etc. or similar
• 5+ years relevant experience
• proven track-record in paid search marketing to administer and manage SEO and PPC for clients.
• solid knowledge of SEO principles, Google AdWords, GDN, Lead gen on Social media, campaign monitoring, creating reports
• The successful candidate will work on an exciting mix of business-to-business and consumer brands.
Responsibilities:
• Will be required to advise the team on how to improve the performance of SEO and paid search campaigns.
• Conduct A/B testing to improve; landing pages, ad copy, keywords, bids
• Optimize campaigns to improve client ROI
• Set-up and run paid search campaigns including writing adverts, bid management, advert placement and ongoing optimization across various channels
• Utilize bid management tools and data modelling to maximize the effectiveness of PPC campaigns
• Collaborate with agency team to ensure all activity is complementary, e.g. landing page split testing, tweaking and optimization to deliver best possible click through and conversion rates