SEO Specialist. Springs based (East Rand). Rneg.

Our client is looking for a SEO Specialist to join their growing in house marketing team. The ideal candidate will be able to perform in-depth SEO technical audits, present transparent, understandable recommendations to their clients and all types of stakeholders and stay on top of SEO trends to help clients stay competitive well into the future.

Be involved with: -

Track, report and analyse website analytics

Optimise copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion and optimisation

Research and implement search engine optimisation recommendations

Research and analyse competitor advertising links

Develop and implement link building strategy if and when required

Work with the development team to ensure SEO best practices are properly implemented on a newly developed code

Work with copywriting and the marketing team to drive SEO in content creation and content programming

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Define and implement search marketing strategies and activities

Assess websites and tools to recommend keywords, link strategies, and web analytics

Requirements: -

Relevant qualification in marketing and technical discipline
Proven SEO experience

Solid understanding of performance marketing, conversion, and online customer acquisition

In depth experience with website analytics tools (e.g - Google Analytics, webmaster tools, rank tracker, heat maps etc)

Experience with A/B and multivariate experiments

Up to date with the latest trends and best practices in SEO and SEM

Measure the success of SEO campaigns with use of web analytics and SEO

Prepare executive ready reporting of SEO campaign performance

3 - 5 yrs exp - SEO

Knowledge of HTML, JavaScript and CSS

Sound technical understanding of how search engines, web servers and user agents work

Up to date understanding or organic search trends, including search engine algorithm changes, the latest tools and technologies

Excellent presentation, communication, analytical and problem solving skills

Excellent reporting skills essesential