Key responsibilities:

The Social Media Manager is the custodian for clients’ branded social media platforms (Facebook, Twitter, Instagram and more), and will take complete ownership of the social media product for a portfolio of brands.

Social Media Strategy 20%
• Assist with research, creation, conception, and presentation of social media strategy and integrated marketing campaigns
• Interpret and roll-out strategy and creative concepts
• Communicate and coordinate with Client Service, Production and Strategy teams to ensure that social media strategy supports overall brand objectives

Content Creation 40%
• Conceptualise and write monthly content plans across social media platforms in line with social strategy, consumer insights and brand tone of voice
• Develop fresh creative ideas in line with social media and content trends
• Devise agile tactical executions based on breaking news and trending topics
• Attend brand events and create real time social media posts as and when required

Community Management 40%
• Publish daily content posts in accordance with monthly plans
• Review user comments and posts in a quick and timely manner
• Respond to comments in order to foster a positive community and add value to the customer experience
• Escalate complaints, queries and concerns to relevant stakeholders
• Listening and reporting: turn conversations and customer feedback into actionable insights and client-facing reports
Experience and Education:
• Degree or diploma in journalism, communications or English, or a PR or corporate communications certificate
• Min. 2 - 3 years active community management on behalf of brands
• Min. 2 - 3 years online copywriting or social media writing experience
• Excellent understanding of the social media marketing and related disciplines including content strategy, online video and influencer engagement
• Excellent verbal, written and presentation skills
• Healthy personal social media presence
• Technical understanding of social networks’ design and functionality specs
• Highly skilled in Microsoft Office, particularly PowerPoint
• Proficiency and experience in social scheduling and listening tools
Personal Characteristics:
• Ability to perform under pressure
• Exceptional communication skills, accuracy and attention to detail
• Positive attitude, solid people skills and a team player approach
• A passion for constant learning and improvement, and a willingness to mentor and share skills with the rest of the team
• Can establish rapport with client service, production, designers, developers and suppliers
• Proactive, with strong initiative
• Flexibility and willingness to work beyond 9 to 5 when duty calls
• Great time management skills and an ability to multitask
Beneficial Attributes
• Experience with brands on agency or client side in the retail, FMCG, alcohol and automotive sectors.
• Written understanding of African languages.
• Any through the line experience from strategy to implementation