Social Media Manager - Cape Town
Your mandate will be to grow and oversee the social communities, track and report all activities and increase the brand recognition and engagement through various channels, with an emphasis on original content.
You will work with the Digital Manager to develop and implement social media content that enhances social currency, drives consumer engagement and achieves KPIs.
Principal Duties and Responsibilities
-- Day-to-day management and engagement of the various social platforms (Facebook, Instagram, YouTube and Twitter). This includes loading of content, scheduling of posts and responding to queries
-- Respond to queries and comments during office hours and when required, in the evenings and weekends.
-- Create and manage keywords to ensure the brand intercepts, creates and engages with consumers on a meaningful level, across social platforms (using Meltwater).
-- Continually evolve and improve content, especially in video, to assist in delivering fast, reactive, insightful and engaging material that benchmarks with the best across industries.
-- Alert the Digital Manager as issues arise and work with the team to resolve issues.
-- Create and maintain the monthly content calendar for all social media platforms - this includes conceptualising content with the Digital Team and copywriting as needed.
-- Analyse and interpret the online activity reports and conceive new initiatives, provide meaningful actionable points monthly to drive performance of the content and pages at all times
-- Monitor and measures the success of community engagement and provides detailed weekly monthly reports
Education & Experience Requirements
* Matric and a relevant tertiary education
* At least 1 years' experience in social media/community management