Our client in the Automotive sector requires a Social Media Platform Manager in the East Rand.

The duties are as follows: 

1. Online Reputation Management

• Access system, analyse data and determine where responses are required daily.
• Make recommendations and implement.
• Report system errors or enhancements to service provider.
• Log all negative responses, resolve/escalate responses to the relevant departments within 2 hours

2. Manage online conversations

• Monitor on-line brand conversations and respond appropriately (with influence) if required.
• Interactions to reflect accurate information relating to client’s products and services.
• Ensure an on-line presence on Facebook, Twitter, Google+. Instagram, YouTube, LinkedIn
• Provide a dashboard that contains all conversation feedback and update weekly.
• Provide a dashboard for social media growth aligned to the social media strategy

3. Query Resolution

• Follow escalation procedures to escalate queries to relevant departments
• Respond to complainant timeously and keep them updated with relevant feedback
• Close all queries to ensure engagement rating is not affected.

4. Campaigns

• Collaborate with Marketing team to identify marketing campaigns and opportunities
• Liaise with Brand Managers, E-Marketing Manager and Digital Agencies to identify on-line marketing opportunities
• Manage social media campaigns as per plan and report on outcomes.
• Manage social media competitions
• Ensure approaches to social media are relevant and appropriate for each medium
• Research and implement best practice
• Research and implement social media campaigns
• Initiate social media competitions