Social Media Strategist - Cape Town Verfied

R 16k - 20k per month Cape Town, Western Cape Cape Town, Western Cape more than 14 days ago 12-09-2018 7:39:39 PM
01-10-2018 9:17:20 AM
We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.

As a Social Media Specialist, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts (B2B and B2C) across three sectors, Hospitality, Wines and Education.

DUTIES AND RESPONSIBILITIES:

• Build and execute a Social Media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML)
• Set up and optimize company pages within each platform to increase the visibility of the company's social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments to manage reputation, identify key players and coordinate actions
• Measure the success of every Social Media campaign
• Stay up to date with the latest Social Media best practices and technologies
• Work with colleagues to ensure content is informative and appealing
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via Social Media to create a strong network
• Build meaningful connections and encourage community members through dialogue and messaging

KNOWLEDGE/EXPERIENCE:

• Min 5 years work experience in Social Media Marketing agency or as a Digital Media Specialist in corporate environment (self –posting doesn’t qualify)
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills with an emphasis on catering to an online audience
• Adequate knowledge of Web Design, Web Development and SEO's
• Comfortable with Social Media Marketing tools such as Buffer, Hootsuite etc. Candidate to propose best platform.
• Knowledge of online marketing and a good understanding of major marketing channels
• Positive attitude, detail and customer oriented with good multitasking and organisational ability
• Fluency in English with strong written and verbal communication skills
• Know everything you possibly can about the company because you are an integral part of the marketing process.
• Updates must be balanced with online networking to grow the business and you have to develop a strategy that works specifically for this company
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• Knowledge of Social Media for brand awareness and impressions
• Understanding of SEO and web traffic metrics
• Experience in doing audience and buyer persona research
• Good understanding of Social Media KPIs
• Understanding of Social Media metrics with the ability to interpret the results and take action to increase the effectiveness of Social Media campaigns
• A firm understanding of the Financial Markets
• Stable internet connectivity
• Ability to work independently from home

SALARY: R16 000 – R20 000 depending on experience

Please apply with your updated MS Word CV and a professional photo.

(Please note that we experience high volumes of candidates responding to our advertised vacancies. This makes it impossible for us to reply to each applicant individually. Should you not hear from us within a week upon applying, please consider your application unsuccessful)

Recruiter: Spencer Rogers