Our vehicle distributor client based in Centurion is looking to employ a Product and Marketing Specialist focussing on Vans.

Non-Negotiables:
• Matric PLUS 3 year qualification (must amount to 360 credits)
• Strategic Marketing
• Automotive industry

No specific EE requirements.

Salary bracket: R30000 – R40000 p.m


Objectives of position (abbreviated)
To provide a product, marketing and communications management function according to specified processes in order to optimize revenue, market share, profitability and customer satisfaction. In addition, to build and maintain brand usage and performance in compliance to the Company's Integrity & Anti Bribery Codes, Conflict of Interest Policy & S.H.E. requirements and to perform delegated S.H.E. tasks and duties & to inform superior about deviations.

Communicative relationships (INTERNAL AND EXTERNAL)
With whom? Objective? Daily Wkly Mthly
Sales and Marketing To provide product and marketing strategy and POS support for market penetration.
Business Development Managers To provide product information and strategic direction
Supply Chain To manage SAP transactions for master data
Finance & Controlling To provide competitor intelligence and pricing guidelines
External Suppliers To provide product information where necessary

DAG To build relationships and provide support and feedback
Dealers To publish information and provide support and review impact on market penetration, share and revenue
Management and staff To provide product information, results and support

DTAC To keep them updated on product developments and ensure that all technical aspects have been taken into consideration
Qualification
o Training
M+3 year marketing related degree/diploma
Engineering qualification an advantage

o Experience (type of)
3-5 years experience in a marketing environment
Experience in the automotive industry - MB brands (an advantage)

o Specific knowledge
General knowledge of the vehicle market and trends
Product and marketing strategy
Technical knowledge an advantage
Computer Literacy
Areas of Responsibilities
Task description
Main Tasks

"Vehicle specification, pricing and positioning: To prepare and develop vehicle specification and price lists with Marketing/external supplier. To analyse competitive intelligence and price adjusted studies in relation to Vans overall product and brand strategy.
Marketing Strategy for Vans: Develop a comprehensive Product and Marketing Strategy for Vans that ensures clear positioning for the brand that includes relevant Value Chain partners where applicable.
Brand Communication Strategy - for all product launches and facelift campaigns. In conjunction with the extended marketing communications team (including our agencies), develop local vehicle positioning and integrated through the line campaign strategies, that support international campaign and brand guidelines as well as budget abilities and timeline requirements." co-responsible ( c ) 20%

Product & Liaison and Assistance. To attend to all customer, dealers and BodyBuilder queries and provide any assistance and information required on products, to ensure customer satisfaction. solely respons. ( s ) 20%
Product Launches. In alignment with the events team, develop concepts in line with the brand marketing strategy and positioning, as well as CI. Manage the events team in the activation of all launches (owner of the event). co-responsible ( c ) 15%
Market analysis and new model introduction: To compile all viability and feasibility studies for new models and for existing models in line with overall product strategy and equipment adjusted pricing done for all models vs competition. Analysis of value chain competitiveness including parts baskets, driver training and maintenance contracts. solely respons. ( s ) 15%

Vehicle Point of Sales and Training Material support. To provide accurate and competitive product information by verifying specifications and vehicle positioning for both Dealer POS, USP and Training as developed by Marketing and company Training Academy, respectively. co-responsible ( c ) 10%
Master coded execution list. To extract and upload all master data product information and to actively manage this on a daily basis. solely respons. ( s ) 10%
Compliance: Comply with all company Compliance policies, rules and regulations. Ensure that company is not placed in disrepute by your behaviour/conduct during and after work hours 5%
Self development: Taking personal responsibility for learning and development through a process of assessment, reflection and actioning. This can include both on and/or off the job training. This also includes the sharing of learnings with team. solely respons. ( s ) 5%