Sports Content Marketer - Cape Town

Introduction: Reporting to the Sports Content Lead, the Sports Content Marketer will be responsible for targeting and delivering content to players as part of the Sports CRM Strategy.

Job Functions: Copywriting, Journalist

Industries: E-commerce

Duties will include, but are not limited to:

Plan and execute weekly website and outbound communications content via SMS and Push notification. Ensure the displayed content is relevant to current events and business priority.
Full responsibility of time management, ensuring all image assets, terms etc. are ready online on the correct platforms in time and linking correctly.
Full responsibility for the execution of outbound communications campaigns via SMS and Push based on the approved weekly planning including the correct customer segmentation, events and markets.
Work with In-House CMS system ensuring that the sports offers on the website are relevant, correct and timed according to events and markets
Manage all content areas with differing approaches for various platforms and languages.
Ensuring accuracy of all content, flawless in terms of grammar, spelling, layout, tone of voice, compliance etc.
React to and execute any requests/website spot checks from stakeholders including the retention team and the Sports Content Team Leads.
Backend management to ensure that the structure is easy to follow and use.
Attend calls with stakeholders to present and discuss the content schedules.
Editing and creating images for the website in Photoshop.
Liaise with traders and marketing teams to create relevant and correct live, in-play sport offers and markets.
Communicating with and assisting retention team with website images and copy proofing.
Liaise with the customer service team & inform the teams of in-play and retention initiatives undertaken from Cape Town, where necessary.
Continuously optimize campaigns through working with the Sports Teams in London and Malta.
Active role in helping to manage, influence and develop the product.
Fostering and maintaining relationships with stakeholders (including service areas supporting all regions) to share expertise.
Follow departmental processes and keeping abreast with all changes at all times.
Deliver high quality work which is tracked through KPIs.


Relevant 2 years diploma/degree (marketing, economics, sports, journalism, linguistics, literature)
BrazilianPortuguese first language: written ability essential
English second language: read, write and speak fluently

Advantageous Requirements:

Sports or sports betting experience
Relevant Tertiary Qualification
Experience working with CMS tools & Salesforce
Experience in HTML
Experience extracting data from databases

Job Requirements:

Excellent copywriting skills
Provide weekend & after-hours support as required
Good understanding of internet technology and devices, including mobile, tablet, mobile Apps
Ability to analyse data & interpret results
Able to work 24/7 shifts

Personal Competencies:

High attention to detail
Excellent planning and organizational skills
Proven analytical and problem-solving ability
Ability to work in a fast paced, pressurized environment
Drive and energy

Salary: Market Related

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