As a copywriter I aim to make things accessible and useful by crafting compelling copy that captivates, informs and persuades customers to go from prospective client to buyer in the shortest time possible. This is all backed by a thought-out strategy and a passion for the way humans think and act. I use it to sell. I’ve conquered editorials, crafted some killer headlines and radio scripts. I love anything conceptual and I'm always looking for the next earth-shifting idea.