Having graduated with a Masters Degree in Brand Management, Candice has over 7 years of proven experience in PR, copywriting, brand strategy and account management. With career experience both locally and abroad, her global mindset and cultural knowledge adds to her conceptual thinking and results-driven attitude. Key skills include content conception extending into strategic branding, copywriting, brand partnership events and social media. Candice has proudly managed partnerships with some of the worlds biggest fashion brands, including Gucci, Richemont, Kering, Diesel and Salvatore Ferragamo. Now based in South Africa, she draws on her experience to manage international brand assimilation within the local culture and market - creating a balanced alchemy of brand DNA, trend innovation and increased brand awareness.