With more than 13 years’ Marketing & Communications experience, I have systematically been exposed to the entire communications value chain, from campaign conceptualization and strategy to final product and execution. This has enabled me to strategically and successfully apply, adapt and tailor my copy writing approach by medium, audience and objective. This end-to-end involvement in, and consistent exposure to, the entire communications process has further enabled and fueled additional skills development with my expertise also encompassing graphic design, video creation and website design. This ensures that I am able to provide a near end-to-end service from content generation to design to final project execution. From a writing perspective, my areas of expertise range from press releases, articles, newsletters and stakeholder communiques to websites, SEO, social media and blogging as well as proposals, reports, case studies and white papers. My skill set also naturally extends to proofreading, editing and overall marketing & communications strategy development. Areas of specialty include healthcare writing with more than 8 years’ experience in the health, medical and healthcare funding industry specifically. While other areas of specialty include business-to-business, business management and employee wellness, my diverse experience has ensured that I am able to apply my skill set to a wide variety of topics and requirements. Combined with 2 Degrees in Corporate Communications and near obsessive attention to detail, my skills ensure an exceptionally high quality of work, every time.