With over 18 years of experience in the digital marketing industry, I am a performance marketing leader with a proven track record of developing and executing effective campaigns, optimising ROI, and driving revenue growth. I am passionate about leveraging innovative strategies to strengthen brand loyalty and boost customer engagement. Over the years, I have earned multiple certifications from Google and LinkedIn, alongside a degree in Communication and Media Studies from the University of South Africa. My mission is to deliver high-quality digital marketing solutions that create lasting value for both customers and stakeholders.