I’m John Eric Sihlazi, currently a final-year Marketing Diploma student at Tshwane University of Technology, with a solid background in sales and a strong suite of digital marketing skills, including SEO, web development, and data analysis. Originally from Pretoria, I've expanded my expertise through roles such as a Freelance Digital Marketer for companies like Everite Electronics and Hanchu Energy, where I honed my skills in web development and digital content creation. I also hold certifications in Digital Marketing and Project Management from Coursera. I’m passionate about leveraging digital innovation to enhance brand engagement and customer conversion rates. Beyond my academic and professional pursuits, I actively engage in volunteering, web development projects, and continuously learning about new cultures and languages. My goal is to integrate my knowledge of marketing strategies and consumer behavior with my technical skills to drive meaningful digital transformations in my future career endeavors.