I am a junior at IIE Rosebank College, pursuing a Diploma in Public Relations final year . For the first 2 months I worked as Brand Ambassador at campus (IIE Rosebank College) which sparked my interest in the way media is able to build favourable image for the organisation or clients through Marketing and public relations. During my first year of study I volunteered in NPO’s assist in planning and marketing events. This has increased my interest in news delivery and how it helps inform the stakeholders. In my second year i was selected to be part of the student council, I rose to the challenge of representing students. Through these experiences I learned the value of effective communication.