I'm a dedicated Media Buyer and Paid Social Media Strategist based in South Africa, with one year of professional experience in digital marketing. I specialize in crafting and executing paid social campaigns that drive brand awareness, engagement, and conversions across platforms such as Facebook, Instagram, TikTok, and LinkedIn. With a strong foundation in audience research, campaign planning, A/B testing, and real-time optimization, I use tools like Meta Ads Manager, Google Analytics, and TikTok Ads Manager to ensure that each campaign performs at its best. I thrive in fast-paced environments, working closely with creative teams, copywriters, and marketing leads to align ad strategies with broader brand goals. My approach is both analytical and creative—combining data insights with compelling content to reach the right audiences at the right time. I'm passionate about keeping up with the latest trends, algorithm changes, and ad formats to stay ahead in a constantly evolving digital space. Whether it's scaling eCommerce brands, generating leads for service-based businesses, or launching new products, I bring energy, strategy, and precision to every campaign I manage.