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Mercia L.

Digital Marketing Specialist

Popularity: 0
  • Hourly rate: R1000 /hr
  • Experience: 8 Years

About Mercia

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As a digital media strategist, I have a strong background in advertising, media and marketing with good technical knowledge and understanding of the operational aspect of the digital media platform like Google, Facebook, Twitter and more. Day to day I execute and manage digital media campaigns and strategies for Cell C to maximise our client’s results. As a Digital Media Strategist at The Mediashop, I manage large media budgets on behalf of clients and ensure smooth operations between clients, The Mediashop and suppliers/media owners. I am responsible to define strategies for all digital media for Cell C and a well-known FMCG. I manage and oversee media planning and buying, budgeting and the full execution of media strategies for all products and marketing campaigns. Handling all pre-launch, launch and post-launch campaign building to ensure the successful roll-out of C product releases in South Africa is a challenging and exciting as it sounds. At The MediaShop I lead and supervise a fully functional digital marketing team and numerous agencies, I am held responsible for the final campaign result and performance. I am passionate about the science and creative sides of digital marketing and am extremely client and campaign performance-focused. My primary focus is on the planning, strategy, execution, maintenance and optimisation of digital media. My media strategies are aligned to the clients brief and expectations if it’s to support their SEO, help with engagement of ROI/lead generation or sales e-commerce. My time as the Head of Campaign Management at Popimedia, gave me hands-on experience in PPC and paid social. Here, I managed some of the most well-known brands in South Africa, managed huge budgets on Facebook and Google and overlooked a team. My primary responsibilities were to coordinate, manage and execute campaigns through various online marketing channels to drive ROI / lead generation in support of the client’s goals. USN’s e-commerce grown by more than 150% year on year thanks to social media advertising and proper digital marketing strategies. I fuse media, technology and advertising – the perfect trifecta to maximise brand exposure across social and digital media.

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