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Pearl M.

Content Writer

  • Hourly rate: R400 /hr
  • Experience: 15 Years

About Pearl

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I am a multi-skilled Customer Experience Manager with a superb track record of managing brand reputation through content writing for the insurance market. I specialise in writing communication for internal and external stakeholders. My work includes content for Board and EXCO reports, Annual reports, Newsletter articles, website content, policies and procedures, correspondence sent to insurance policyholders at various stages of the customer lifecycle, designing letter and SMS templates used in automated processes or used as guidelines for free text messages and Call Centre scripts ensuring that empathy comes through in communication whether written or verbal. I also write editorials for the insurance industry publications such as Cover magazine, RiskAfrica / RiskSA magazine, FIA Insights for Financial Intermediaries & Advisors, FA News, print and social media. I can write about any topic and make the content relevant to targeted audience. In line with Treating Customers Fairly (TCF) principles, I can simplify communication by using plain language which makes it easy for different customer segments to understand insurance concepts. I am familiar with insurance market dynamics. I have more than 15 years of work experience in brand strategy development providing consumer insights, market trends analysis, industry analysis, competitive intelligence, product development, concept testing, business development, customer experience and complaints management. My qualifications include an MBA degree in Brand Management and BCom Honours in Development Economics and International Trade. I am looking for work in Marketing Communication and Brand Strategy space.

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