I have 13 years of UX/UI experience and 18 years in digital overall. I bring a deep understanding of user-centered design and user research, with a strong foundation in visual design and art direction, having studied graphic design, web design, digital marketing, as well as advanced Google Analytics. During my career, I have worked across financial platforms and products. I also have experience in eCommerce, retail and other areas crafting intuitive and engaging experiences that drive business results and I have been involved in projects that have gone on to win industry awards. My expertise spans end-to-end UX processes, from research and wireframing to high-fidelity UI and usability testing. I thrive in collaborative environments where design meets technology and function.