Graphic designers use a variety of skills to create visual concepts that communicate ideas to consumers. These skills include: Creativity and innovation Graphic designers need to be creative and innovative to develop unique content for a company's websites, videos, print ads, and more. Technical skills Graphic designers use software programs like Adobe Photoshop, Illustrator, and InDesign to create images, graphics, web pages, and logos. They also need to have basic computer skills to schedule tasks and communicate with clients. Communication Graphic designers collaborate with clients to determine their goals, style guides, and branding guidelines. They also need to be able to present their ideas to clients.