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Star K.

Public Relations

  • Hourly rate: R400 /hr
  • Experience: 9 Years

About Star

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As an accomplished professional with experience managing marketing efforts, PR functions and overall Experiential Events within corporate and agency settings. My career is highlighted by consistent success at improving brand visibility and recognition, as well as ensuring all marketing deliverables are continuously integrated with media messages to optimize assets. I have worked closely with multiple stakeholders to generate positive coverage across brand launches, new services, appointments, CSI initiatives and seasonal promotions. Transferable Experience and Strengths: * Tactical Communication plans * Public Relations expertise - from strategising 360 campaigns through to execution and ROI
reporting * Develop and implement marketing plans based on business needs, budgets timelines and
seasonality * Experiential Events and conceptualising new ways to engage consumers in launch and
activation spaces * Campaign management from inception to reporting; concerns, festivals, sponsorships,
bartered agreements * Production/vendor management working closely with cross functional departments,
sponsors, partners, creatives and agencies in developing collateral * Digital marketing and social media; concept to directing of online content * Excellent interpersonal and networking skills * Excellent writing and grammar skills * Creativity and problem-solving orientation * Business acumen and an interest for current matters * Advisory skills and negotiation abilities * Computer and presentation competencies * Tact and diplomacy Noteworthy highlights of my lifestyle industry experience include the following: • Delicious Festival(VWV Group) I was a part of the initial concept team on Delicious Festival. We held focus groups on the climate of South African experiential events and how we respond to the lack of food and music pairing in the space. I was project coordinator on the first 3 festivals and moved on to sponsor 3 vibrant spaces in the festival, when I moved to Diageo. • Previdar Magazine - online fashion magazine I was responsible for developing and selling potential campaigns to brands in order to secure cover collaborations. I was project manager on all projects that needed supplier, stakeholder and client management. My role was to strategise all cover stories, managed the projects from approval to "go-live". Key highlights include Brutal Fruit, Wrangler Jeans and Tresemmé covers respectively. • Pernod Ricard - brand and brand team management (DNA Brand Architects)
I managed both Perrier Jouet as well as the brand building and perception management around the brand team. Due to the calibre of the product, it was important to create an authentic link between the brand and its how its representatives were perceived publicly. • Dussé Cognac launch (Freelance)
During my freelancing tenure, I was commissioned to manage the media of the Dussé Cognac soft launch. My role was to manage all media relations; from invites, press releases to selling PR angles and hosting media partners and potential stock partners. • Diageo - World Class competition campaign rollout The term "World Class" represents the collective of premium Diageo brands, including; Johnnie Walker (Gold and Blue), Tanqueray T10, Talisker 10YO and Kettle One. World Class holds an annual competition, designed with an aim to find the world's best bartender and celebrate the cocktail culture in the world. My role was to manage all PR, Events and influencer/bartenders from strategy to execution phase. I excel at generating effective and positive organizational exposure. With the capacity to employ persuasive communication skills to influence public perceptions along with my proven history of developing trusting and lasting key relationships, I know I am prepared to substantially impact the success of your organization in this position. My collective experience and personal adoration for the lifestyle industry also makes me a well positioned candidate to join your dynamic team.

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